Santiago, 17 September. For the celebration of Fiestas Patrias, VíasChile, Carabineros de Chile and CONASET gave today in O'Higgins Park the initial kick-off of a preventive road safety campaign at a national level, with the aim of raising awareness among Chileans about the risks of driving under the influence of alcohol.
Under the hashtag #lightupyourlife, starting next Tuesday, 17 September, and throughout the five days of the 18th's festivities in which it is anticipated that more than 4 million people will travel by road, a high-impact video will be shown simultaneously in the country's main establishments that relates in first person the terrible consequences of driving while intoxicated.
The audiovisual piece will be shown at the same time in the country's main establishments, in O'Higgins Park, the National Stadium and Padre Hurtado Park in Santiago, as well as in the main establishments in each region. The campaign invites attendees to celebrate and enjoy the great national holiday, but with a strong awareness on exercising self-care and consuming alcohol responsibly to avoid high-risk situations.
The campaign #lightupyourlife began on 2 September through the social network profiles of VíasChile, Carabineros de Chile and CONASET, presenting accident figures for drink-driving, and a preview of the video to be shown during the festivities, with the call to unite to light up the night without extinguishing life.
"This campaign has been successfully launched first in Spain and Italy and today we are replicating it in Chile. We seek to launch a strong appeal for awareness of the risk of driving under the influence of alcohol or drugs, and we invite you to share this campaign on social media, because safety is everyone's responsibility," said VíasChile's Director General, Andres Barberis.
29 July 2025
•The initiative, which comes when people start driving off for their summer holidays, aims to remind people about the basic safe travel tips they should keep in mind, and to be extra careful when travelling on roads and motorways.
•The #KM0DRAMA campaign features influencers Laura Llobet and Joan Grivé, with the aim of raising awareness among young people.
8 May 2025
La startup española ha sido la ganadora de la segunda edición del reto de innovación lanzado por Abertis y Fundación Abertis, gracias a su plataforma Road Safety Pulse, capaz de anticipar riesgos de accidentes mediante el análisis inteligente de datos satelitales y viales.
